Content Built to Engage, Strategy Built to Grow
At Hatcha Social, we turn insight into impact. We blend creative thinking with data-led strategy to produce content that genuinely connects, cuts through the noise, and drives measurable results. Whether you’re building a brand, growing a community, or running performance campaigns, we create work that engages the right people at the right moment and moves them to act.
About
Helping Your Brand Cut Through With Strategic, Insight-Led Content
At Hatcha Social, I combine creative thinking with data-driven strategy to help brands communicate with clarity and confidence. From content planning to execution, everything is built around what your audience actually wants, ensuring your message lands, engages, and drives action. My approach is straightforward, collaborative, and focused on results that genuinely move your business forward.
Service
What Services We Offer
Meta Advertising & Paid Campaigns
I plan, build, and optimise Meta campaigns that reach the right people and deliver measurable results. Whether you need lead generation, event promotion, or audience growth, I combine smart targeting with creative that actually stops the scroll. Every campaign is tracked, analysed, and refined so your budget works harder.
Content Audits and Training for Small Businesses
Small businesses often don’t need a full social media package. They need clear guidance on what to fix and how to run things confidently themselves. I offer practical audits that review your content, platforms, branding, and performance, followed by tailored training sessions that show you exactly how to improve your social presence, create better posts, and understand your analytics.
Content Management & Creation
Consistent, well-crafted content builds trust. I manage the full process for you: planning, writing, designing, scheduling, and optimising posts across your channels. Everything is tailored to your brand and your goals, with a balance of creativity and data-led decisions to keep your audience engaged.
Social Strategy & Analytics
A strong social presence starts with a clear strategy. I use audience insights, social listening, and performance data to shape what you should post, when, and why. From monthly analytics reports to long-term strategic planning, I help you understand what works and how to turn it into growth.
Testimonials
Clients Reviews
Emma worked with us at Coca-Cola Europacific Partners during an important moment in our social media journey. She was a valuable member of the team, bringing particular strength in reporting and analysis which helped us continually improve our social output and strategy.
Nick Carter, Director of Corporate Communications, Coca-Cola Europacific Partners
Emma has grown our engagement hugely as well as providing very detailed analytics and suggestions on what to do based on those analytics. She is incredibly flexible and adaptable (and very calm putting up with us changing things all the time!) and was a pleasure to work with.
Imogen Cameron, Marketing Director Tapas Brindisa
Emma took the role of managing content and engagement for our social channel at Philips Domestic Appliances.
Emma was professional, proactive and knowledgeable and I would recommend her work to anyone!
Jenny Payne, Marketing Manager, Philips Domestic Appliances
Our Team
EMMA LEWIS
I’m Emma, a social media manager with experience running strategy, content, and advertising for everything from large membership organisations to independent shops and start-ups. My work blends creative direction with analytics, giving clients clear, confident social that moves their business forward.
FAQS
What makes content marketing different from traditional advertising?
Content marketing focuses on creating valuable, informative, and engaging content that attracts and educates your target audience. It's about building a relationship with your audience by providing them with useful information, whereas traditional advertising typically involves paid promotional messages that aim for immediate sales. Content marketing builds trust and credibility over time, leading to long-term customer loyalty and organic growth.
How do you determine the success of a content marketing campaign?
Success in content marketing is measured by a combination of key performance indicators (KPIs) tailored to your specific goals. Common metrics include website traffic, engagement (such as likes, shares, and comments), conversion rates, and return on investment (ROI). We provide transparent reporting and analysis, allowing you to track progress and make data-driven decisions to optimize your strategy for the best results.
Can you help my business with content ideas and strategy?
Absolutely. Crafting effective content starts with a well-defined strategy. Our team of experienced content strategists will work closely with you to understand your brand, target audience, and business goals. We'll then develop a content plan that includes content ideas, topics, formats, and a publication schedule. Whether you need blog posts, social media content, email campaigns, or more, we have the expertise to create and execute a customized content marketing strategy that aligns with your objectives and helps you achieve sustainable growth.
